SpeakEasy Political

SpeakEasy Political


Hi I’m Bergen and I’m Danielle. SpeakEasy
is this new tool that helps you create and produce your own direct mail on time
and under budget. Before SpeakEasy you really only had two choices. You could go
through a political consultant to create your piece or do the best you could by
yourself. For candidates and campaign directors SpeakEasy allows you to
upload your own photos and customize your text to reduce a professional
high-quality mail piece. For consultants organizations and parties SpeakEasy’s
template management system allows you to create and manage mail programs across
multiple projects. let’s take it for a spin. Log onto the
website at www.speakeasypolitical.com to get started. Here you’ll see dozens of templates. You
can choose a theme that fits your campaign. A bio piece, an issues piece, a slate card or choose a campaign suite for a group of products at all have a
similar look and feel. We’re gonna pick a bio piece today. Let’s try the hero
template. This is a 6 by 11 postcard piece that has been professionally
designed by an artist and a direct mail consultant and it meets all postal
regulations. The orange fields indicate what you can change. Let’s start by
changing the photo. You can play with the photo to make it fit. Now let’s customize our message. First
we’re gonna change the headline. Now let’s change our subheads so people know who we
are and why we’re running. Looks great now let’s move to the back
of the piece. We’re gonna do the same thing here. Let’s change the headline the
sub-headline and change the text to reflect your message upload a new picture and don’t forget to change the return
address and make sure that you have a disclaimer. It’s always good to have a
few people proofread your piece to check for typos. You can download a PDF
at any time. When you’re happy with your piece click
“save” Now you can choose who to send your
piece to. If you have your own list upload it here. You can drag and drop any
Excel or CSV file. It will tell you automatically the quantity of pieces and
how much it will cost. Our pricing includes postage, printing, shipping and
delivery. If you don’t have your list you can choose voters with our targeting
dashboard powered by the VAN and PDI. Once you save that universe of voters you will see a count and a price at the bottom. When you’re happy with your targets
press save and continue. Now it’s time to check out. You can either pay by
credit card or with the check and our payment system is totally secure. When
you’re ready to place your order accept the terms and conditions and press place
order. And now your pieces in production. Will take a look at it on the backend
approve it and send it to the printer. If we see any problems with your piece we
will get in touch with you right away but otherwise you’re done and you just
saved about 30% on your mail program.

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